Email can and should be a key piece of your customer communication and recovery / digital debt collection strategy. It can actually be one of the best channels for debt collection. Many consumers prefer to communicate via email. Plus, a strong email process can drive significant revenue and cut costs. In short, it's a very good idea to use email as a key part of your digital debt collections strategy.
But, this will only work if you do it right.
In this article, you'll learn about digital recovery / debt collection email best practices and the key elements of an effective debt collection email strategy, including email data hygiene, testing for optimization, better email design for better outcomes, and managing consent.
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