More companies in collections / recovery should be using email as a key consumer communication channel. The reasons are clear. 50% of consumers prefer to receive communication from brands via email, plus email is a cost-effective way to contact consumers, whether it's used in lieu of a letter or a phone call. So, why aren't more companies in recovery / collections using email as a major contributor to their digital debt collection consumer contact strategy?
There are several common compliance myths related to debt collection email best practices holding the industry back. Here are three of them. Don't let them dissuade you from using email more extensively to improve your digital debt collection strategy.
Myth #1: Creditors must send a handoff letter or email to consumers before a third-party collector can use the email address for collection emails.
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